Sola Wood Flowers, creator engine
Ten creators, seven videos each, every week
A first roster for Sola Wood Flowers: brides and DIY makers filming Luxe Lavender and Luxe Terracotta kits, with one number to protect.
- creators live by week six
- 10
- creator videos a month at the full roster
- 303
- weeks from the first creator to the full roster
- 5
Building the Luxe Lavender Bridal Bouquet from the kit
A creator opens the kit, dyes the flowers and ties the bouquet in one take. Free shipping on orders over $149+.
Illustrative postContents
Part 1 of 15
Summary
| Roster | 0 to 10 creators, two added a week | Live by week: 0, 2, 4, 6, 8, 10. Six weeks of ramp (Proposed). |
|---|---|---|
| Who | Brides, bridesmaids, DIY decor makers | People already building bouquets, boutonnieres and arches at home, not general lifestyle accounts. |
| Production | 7 videos per creator per week | 303 videos a month at 10 creators, spread across five formats. |
| Pay | Fee plus cap, three bands | Starter $300 fee, $600 cap. Standard $500 fee, $1,000 cap. Premium $800 fee, $1,500 cap. |
| Bonus | $50 flat past 100,000 views | One bonus per creator per month, organic views only. Bonus at the cap: $300, $500 or $700 by band. |
| Compliance | Paid label on every video | Creators say only what is on the claims sheet, copied word for word from your site. |
| Category rule | Show the build, promise nothing | No lasting, safety or delivery claims. Free shipping only as the site words it: orders over $149+. |
| Goal | $1 per 1,000 views | Target (Proposed). The simulator starts at $5.74, so closing that gap is the work. |
| Report | Every Monday | Videos live, views, cost per 1,000 views, winning hooks, losers killed. |
| Decision | Ceiling of $15,000 a month | All 10 creators at the top cap, bonuses excluded (Proposed). Your lead approves the roster before anyone is paid. |
Part 1 of 15, continued
The program in numbers
- Creators live at full roster
- 10
- Proposed
- Videos per creator per week
- 7
- Proposed
- Creator videos a month
- 303
- Calculated
- Base pay per creator
- $1,000
- Proposed
- Bonus past 100,000 views
- $50
- Proposed
- Bonus at the top cap of the highest band
- $700
- Calculated
- Program cost a month, bonuses included
- $10,050
- Calculated
- Views a month at the assumptions
- 1.8M
- Calculated
- Cost per 1,000 views
- $5.74
- Calculated
- Target cost per 1,000 views
- $1
- Proposed
Part 2 of 15
History
Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.
At Tabs the loop was a creator program feeding a paid ad engine: winners moved to paid, losers were killed early. Here the category is wedding and craft flowers, and I have not run it. I would lean on your tutorials and the free sampler to learn what a bride asks before she buys.
- monthly social impressions at Tabs
- 100M+
- views on one reel
- 17.7M
- views on one video
- 8M
- views on one video
- 6.5M
Part 3 of 15
Why now
13,687
Reviews already on the page
The site shows 13,687 reviews. Creators are not starting from zero proof; they are adding faces to it.
Published4.75
A rating worth filming around
The rating shows as 4.75. Builds that end on the finished piece let that number do some of the selling.
Published$149+
Free shipping starts at a clear line
Orders over $149+ ship free. Bridal bouquet, arch and centerpiece videos land right around that line.
Published
Part 4 of 15
Principles
One number to protect
Cost per 1,000 views, target $1 (Proposed). The simulator reads $5.74 today, so the first job is closing that gap, not adding more creators.
One variable per test
Each batch changes one thing: the hook, the kit, or the opening shot. Losers are killed early and winners go into the hook library.
Real kits, real builds
Creators film Sola kits being dyed, tied and arranged, like the Luxe Lavender Bridal Bouquet. Show the work; the claims sheet covers what is said out loud.
One workspace, no DM threads
Briefs, claim questions, drafts and reports live in one shared workspace with your lead, so nothing important sits in a private chat.
Part 4 of 15, continued
One channel for everything
#briefs
Briefs, drafts, reviews and the weekly numbers
MayaMon 8:30 AM
This week's brief: film the Luxe Lavender Bridal Bouquet build from the kit, dye step included. One hook, first three seconds on the flowers. Draft due Thursday.
JessMon 11:10 AM
Can I tell viewers the Cascade Bouquet ships free?
Only on the sheet's wording: FREE SHIPPING on orders over $149+. Nothing about delivery dates or wedding-day timing.
Reporter botAppMon 9:00 AM
Weekly report is posted: videos live, views, cost per 1,000 views against the $1 target, winning hooks and the creators to cut or move up a band.
MayaThu 2:15 PM
Jess, the hook lands, but the caption says the bouquet lasts forever. That is not on the claims sheet. Cut it and resend today.
Reporter botAppSat 7:40 PM
Priya's cascade build passed 100,000 views, all organic. Flat $50 bonus logged for the month. Hook added to the library.
PriyaFri 10:05 AM
Pre-post check: paid label on, claims sheet open, no price wording beyond the product page. Posting at noon.
Clear to post. Send the link here when it's live.
The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.
Part 5 of 15
Formats
Brief 01
Free sampler unboxing
“I tried the free flower sample before planning anything.”
Top-down on a table. Open the package, lay each flower out, touch the texture. Natural light, no claims, no music over the voice.
Brief 02
Cascade bouquet build
“Watch a cascade bouquet go from loose stems to done.”
Vertical, tripod, one continuous build. Time-lapse the dye step, slow down at the final tie, end on the finished shape.
Brief 03
Groom's boutonniere
“A groom's boutonniere, built at the kitchen table.”
Close-up of hands. Show the kit contents first, then the build one flower at a time, then pinned to a lapel.
Brief 04
Small bouquet, start to finish
“One small bouquet, every step, no cuts.”
Side angle at a window. Pick the colors, dye, dry, arrange, tie. Keep the clock visible and the voice-over short.
Brief 05
Loose bouquet styling
“Perfect Simplicity loose bouquet: how I'd style it.”
Drop stems into a vase, turn it once, then show it in two rooms. Handheld, steady, ends on a wide shot.
Every product line in a video comes off the claims sheet word for word, for example “Better florals for less.”, “FREE SHIPPING on orders over $149+”, “4.75 rating 13,687 reviews”. Product names are said as printed.
Part 6 of 15
Recruiting
Four sources in
Engaged brides in planning mode
Search wedding-planning and DIY wedding flower videos. Brides already filming their build are the closest match to your kits.
Craft and dye makers
Your kits ship with dye bottles, so creators who recolor flowers on camera bring a process that is already the content.
Stylists and decor creators
Wedding stylists and home decor makers who dress arches, tables and centerpieces and can show Terracotta or Lavender pieces in a real room.
Affiliate or ambassador page
I did not find an affiliate or ambassador page on the site. There is no existing roster to inherit, so this would be the first one.
Five filters, fewer each step
1Builds on camera
Shows hands doing the work, not only a finished arrangement.
2Audience fit
Followers are brides, bridesmaids or DIY decor fans, not general lifestyle.
3Clean claims record
Past posts make no outcome promises about any product.
4Follows a brief
Sends a first draft with the hook inside the first three seconds.
5Holds a cadence
Can deliver seven videos a week for the whole program.
Part 7 of 15
Who
Engaged DIY bride
Planning her own wedding on a budget and films the whole bridal bouquet build.
Likely product: Luxe Lavender Bridal Bouquet
Bridesmaid
Documents making matching bouquets for the group and the dye choices behind them.
Likely product: Luxe Lavender Bridesmaid Bouquet
Craft dyer
Recolors flowers for fun; the dye step is the hook and the payoff.
Likely product: Dye Pack Combo - Luxe Lavender
Rustic wedding stylist
Dresses arches and aisles and shows decor in a real venue.
Likely product: Luxe Terracotta Wedding Arch Decor
Tabletop decorator
Home decor creator who builds centerpieces for dinner tables.
Likely product: Wild Style Luxe Terracotta Centerpiece
Event corsage maker
Makes corsages for weddings and events and shows each step slowly.
Likely product: Luxe Lavender Special Corsage
Left off, every time
Always left out: creators who promise wedding-day results or delivery dates, accounts that hide the paid label, and anyone who wants to quote beyond the claims sheet. Category rule: no claim the site does not make.
Part 8 of 15
First twenty
- Engaged brides filming a DIY wedding flower plan
- Bridesmaids making bouquets for the group
- Boho wedding stylists
- Rustic wedding decor creators
- Craft creators who dye flowers on camera
- Home decor creators styling dining tables
- Budget wedding planning creators
- Wedding arch DIYers
- Corsage makers for events
- Grooms making their own boutonnieres
- Maids of honor with a planning diary
- Creators who review wedding decor kits
- Wedding vloggers in their planning season
- Floral hobbyists who arrange loose bouquets
- Vintage-style decor makers
- Dark and moody wedding aesthetic creators
- Coastal wedding theme creators
- Cake topper and tablescape stylists
- Small wedding and elopement planners
- Mother-of-the-bride creators making family pieces
Part 9 of 15
Claims sheet
Approved, word for word
Quoted exactly as the brand publishes it.
“Better florals for less.”
Opening line or caption of any video.
“FREE SHIPPING on orders over $149+”
Call to action on bridal bouquet, arch and centerpiece builds.
“4.75 rating 13,687 reviews”
Only as the page displays it, in an end card or caption.
“Free Bridal Flower Consultation”
Videos aimed at brides still planning.
“Free Flower Sample”
Sampler unboxing and first-touch videos.
“Petals are sold in a polybag with approximately 100 units.”
Videos that open the 100 Petal Pack.
Never said
Each one with the reason it stays out.
These last forever
No lasting claim on the site. Creators show the build, not a lifespan.
Cheaper than real flowers
A comparison the site does not make.
Everything ships free
Free shipping applies to orders over $149+ only.
Arrives before your wedding date
No delivery promise is on the site.
The dye is safe for kids and skin
A safety claim the brand has not made. Follow the kit instructions only.
Great for allergies
A health outcome. Never allowed.
Guaranteed to match your colors exactly
Not on the sheet; colors vary by selection.
To confirm with the brand
Held until someone on the brand side signs off.
Any sale or markdown wording beyond the crossed-out price
Products show a higher crossed price, but I have not confirmed the terms. Quote nothing until your lead does.
What the Our Guarantees page promises
The page title appears but its terms were not collected. Creators stay off it until confirmed.
Part 10 of 15
Pay
Starter
$300–600
a month, by band
For new creators with a real audience of brides or DIY makers; short builds, one kit per video.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
For creators who hold seven videos a week and clear drafts on the first pass.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
For creators whose builds keep winning; they carry bigger kits like the Luxe Lavender Cascade Bouquet.
Bonus at the cap: $700
Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.
- One bonus per creator per month, so one viral video cannot stack on another.
- Per video: a video past 100,000 views earns $50 flat.
- Organic views only. Boosted or paid views never count toward the bonus.
- No bonus on a video that broke the claims sheet or the category rule, even if it took off.
Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.
The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.
Part 11 of 15
Simulator
At the starting inputs the program costs $10,050 for about 1.8M views: $5.74 per 1,000 views against the $1.00 target. It needs 4.2% of videos to go viral, or a median of 21,711 views.
Program facts
Sola Wood Flowers creator engine, per month
- Monthly cost
- $10,050
- Base pay
- $10,000
- Est. bonuses
- $50
- Videos / month
- 303
- Est. views / month
- 1.8M
- Cost per 1,000 views
- $5.74
Above the $1 target at these inputs.
To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.
Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.
Part 11 of 15, continued
What moves the result
| If the median is | Views / month | Monthly cost | Cost / 1K | Hits target |
|---|---|---|---|---|
| 750 | 1.4M | $10,050 | $6.96 | No |
| 1,500 | 1.8M | $10,050 | $5.74 | No |
| 3,000 | 2.4M | $10,050 | $4.24 | No |
| If the viral share is | Views / month | Monthly cost | Cost / 1K | Hits target |
|---|---|---|---|---|
| 0.3% | 1.2M | $10,000 | $8.44 | No |
| 0.5% | 1.8M | $10,050 | $5.74 | No |
| 1% | 2.9M | $10,150 | $3.52 | No |
The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.
Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.
Part 12 of 15
Phases
| Item | Wk 1 | Wk 2 | Wk 3 | Wk 4 | Wk 5 | Wk 6 |
|---|---|---|---|---|---|---|
| Creators live | 0 | 2 | 4 | 6 | 8 | 10 |
| Videos a week | 0 | 14 | 28 | 42 | 56 | 70 |
| Base pay a month | $0 | $2,000 | $4,000 | $6,000 | $8,000 | $10,000 |
Week 0
Warm-up
Brief, claims sheet and workspace go live. First two creators start. The hook library opens with the five formats.
Month 1
Ramp to ten
Two creators a week until ten are live. One variable per test: hook, kit or opening shot. Losers killed early.
Month 2
Sort by results
Creators move between Starter, Standard and Premium based on cadence and cost per 1,000 views. First ad cuts come from winners.
Month 3
Bonuses and paid
The $50 viral bonus starts to matter, one per creator per month, organic only. Winning videos graduate to paid.
Day 90
Decision point
Review cost per 1,000 views against the $1 target (Proposed). Keep, cut or re-scope the roster.
Monthly ceiling
$15,000 at most
All ten creators at the top cap, bonuses excluded (Proposed). Nobody is paid above their band.
$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed
The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.
Part 13 of 15
Report
Every Monday: videos live, views, cost per 1,000 views against the $1 target, winning hooks, and who moves up or out.
Creator engine, last 4 weeks
Target $1 per 1,000 organic views Illustrative
- Creators reporting
- 5
- Posts last week
- 32
- Avg cost per 1,000 views
- $8.94
- Bonuses owed
- $0
- Keep / Watch / Replace
- 1 / 1 / 3
| Creator | Band | Format | Posts | Median | Best | Cost / 1K | Bonus | Flags | Call |
|---|---|---|---|---|---|---|---|---|---|
| Creator A | Starter | Free sampler unboxing | 7 | 2.1K | 25K | $3.37 | $0 | None | Keep |
| Creator B | Standard | Cascade bouquet build | 7 | 1.4K | 8.4K | $9.83 | $0 | Claim check | Replace |
| Creator C | Premium | Groom's boutonniere | 6 | 1.8K | 54K | $7.94 | $0 | None | Watch |
| Creator D | Starter | Small bouquet, start to finish | 5 | 900 | 3.6K | $12.99 | $0 | Over cap? | Replace |
| Creator E | Standard | Loose bouquet styling | 7 | 1.2K | 11K | $10.59 | $0 | Release missing | Replace |
| All creators | not applicable | not applicable | 32 | 1.5K | 54K | $8.94 | $0 | not applicable | not applicable |
Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.
Part 14 of 15
Organic to paid
From organic to paid
Pick the winner
Only videos that beat the median in organic move on. The hook goes into the library either way.
Confirm usage rights
Get written permission from the creator before anything is boosted. Pay terms for paid use are agreed separately.
Boost a clean copy
Same video, paid label kept, claims sheet checked again before spend starts.
Test one variable
Change only the hook or the call to action against the original. Kill the loser early.
From the video to the checkout
- Free Flower Sample for cold viewers who have not seen a kit yet.
- Shop by Theme for videos that show Luxe Lavender or Luxe Terracotta pieces.
- Free Bridal Flower Consultation for brides still planning.
- Cart-building videos mention free shipping only as the site words it: orders over $149+.
- Tutorials for first-time DIYers who ask how the build works.
Part 15 of 15
Category rules
Wedding and craft flowers: what a creator may say
These are wood flowers sold as kits and decor. Creators show what is on screen and stay inside the claims sheet. The page adds its own legal line.
Show, don't promise
Say what the camera shows: the kit, the dye, the finished bouquet. No promises about lifespan, look on the day or results for anyone's wedding.
Label every video
Every video carries the paid-partnership label and #ad, including the ones that pass 100,000 views and earn the $50 bonus.
Prices exactly as shown
Quote a price or crossed-out price only as the product page shows it, such as $114.99 for the Luxe Lavender Bridal Bouquet. Never invent a discount.
No timelines
Shipping is mentioned only as free on orders over $149+. No delivery dates and no wedding-day promises.
Dye and craft safety
Kits include 1 oz bottles of dye. Creators follow the kit instructions and make no safety, skin or health claims about it.
Real people, real consent
No guests, children or venues on camera without permission. Music must be licensed for paid use if the video is ever boosted.
The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.