Sola Wood Flowers: ad concepts

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Sola Wood Flowers

Sponsored · Exhibit 01 · Bridal Colors Hero

Your bridal bouquet, in your colors.

Choose colors to match your color scheme, then choose how it arrives: the DIY selection comes as a craft kit, the build it for me selection comes as a finished product, already assembled. Same Luxe Lavender Bridal Bouquet, your call.

Pick your colors and start the bouquet.

Claim to confirm with brand: Confirm color choice applies to bouquet kits

Your colors. Your bouquet.

SOLAWOODFLOWERS.COM

Choose your bridal colors

Shop Bridal Bouquets

Format: Product hero
Persona: Bride-to-be deciding between DIY and finished flowers
Reason to buy: Choose your colors
Funnel stage: Middle of funnel
Product: Luxe Lavender Bridal Bouquet
Lands on: Landing page

Why it should work. Color choice is the first decision a bride makes, so a bouquet hero that leads with it meets her where she starts.

Tests. Tests whether color control beats the DIY or finished choice as the opening idea.

Sola Wood Flowers

Sponsored · Exhibit 02 · Cascade Ships Free

Free shipping on orders over $149+.

FREE SHIPPING on orders over $149+. The Luxe Lavender Cascade Bouquet is $194.99, marked down from $461.90, so your order ships free. Add the matching pieces to the same order and let the cart do the math.

Your cascade ships free.

Claim to confirm with brand: Confirm shipping offer applies to this item

FREE SHIPPING on orders over $149+

Free shipping over $149+

Cascade Bouquet $194.99

SOLAWOODFLOWERS.COM

Cascade Bouquet, free shipping

Shop Cascade Bouquets

Format: Offer on product photo
Persona: Bride with a big order ready to check out
Reason to buy: Free shipping threshold
Funnel stage: Bottom of funnel
Product: Luxe Lavender Cascade Bouquet
Lands on: Landing page

Why it should work. The cascade bouquet is the highest-priced single piece, so it clears the free shipping line on its own and removes a last objection.

Tests. Tests whether a shipping offer tied to one hero product closes carts faster than a general promo.

Sola Wood Flowers

Sponsored · Exhibit 03 · Kit Or Finished Menu

Two ways to get your bridesmaid bouquets.

Pick the DIY selection and it comes as a craft kit, not a finished product. Pick build it for me and it comes as a finished product already assembled. Either way, the Luxe Lavender Bridesmaid Bouquet is yours to color.

Kit or finished: you choose.

DIY kit or finished bouquet

Luxe Lavender Bridesmaid Bouquet

Choose your colors
DIY craft kit
Build it for me
Assembled, finished

SOLAWOODFLOWERS.COM

Bridesmaid bouquets, your way

Shop Bridesmaid Bouquets

Format: Menu-card split, product photo
Persona: Maid of honor ordering for the whole bridal party
Reason to buy: DIY craft kit
Funnel stage: Middle of funnel
Product: Luxe Lavender Bridesmaid Bouquet
Lands on: Landing page

Why it should work. A menu card makes the two purchase paths readable at a glance, which answers the most common doubt before the click.

Tests. Tests whether explaining kit versus finished raises click quality on bridesmaid products.

Sola Wood Flowers

Sponsored · Exhibit 04 · Petals By The Bag

Petals, sold by the polybag.

The 100 Petal Pack in Luxe Lavender is sold in a polybag with approximately 100 units. Pair it with the Dye Pack Combo and take the color where you want it, one bottle at a time.

Fill your DIY project with petals.

Approximately 100 petals per bag

1Approximately 100 units
2Sold in a polybag
3Luxe Lavender petals

SOLAWOODFLOWERS.COM

100 Petal Pack, Luxe Lavender

Shop Petal Packs

Format: Product photo, ingredient chips
Persona: DIY bride making her own table and cake details
Reason to buy: DIY craft kit
Funnel stage: Top of funnel
Product: 100 Petal Pack - Luxe Lavender
Lands on: Landing page

Why it should work. A concrete unit count gives a cold viewer something specific to picture, and supplies are a low-commitment entry point.

Tests. Tests whether a supplies product pulls colder traffic than a finished bouquet.

Sola Wood Flowers

Sponsored · Exhibit 05 · Three Theme Collage

Same wedding. Three completely different looks.

Shop by Bridal Theme and start with a look that already fits: Sunflower Daze, Vintage Vineyard or Love Story. Then build the bundle and choose the colors that match your color scheme.

Find your theme first.

Claim to confirm with brand: Confirm color choice inside bundle builders

Sunflower Daze

Vintage Vineyard

Love Story

Three themes, one wedding

Shop by Bridal Theme

SOLAWOODFLOWERS.COM

Shop by Bridal Theme

Shop by Theme

Format: Three-photo collage
Persona: Bride who has not settled on a wedding style yet
Reason to buy: Choose your colors
Funnel stage: Top of funnel
Product: Luxe Velvet Wedding Bundle Builder
Lands on: Landing page

Why it should work. Themes are how the store already organizes its range, so a collage of three gives a style-undecided bride a way in.

Tests. Tests whether theme names work as a hook for brides who have not picked a style.

Sola Wood Flowers

Sponsored · Exhibit 06 · Sample In Hand

Touch the flowers before you plan a wedding around them.

We offer a Free Flower Sample. Hold a real sola wood flower, check the color and the size, then decide what goes in your bouquet. New? Start Here, and see the flowers in your hand before you commit.

Start with the sample.

Free Flower Sample

Hold the flower before you plan

SOLAWOODFLOWERS.COM

Free Flower Sample

Get Free Sample

Format: Full-bleed photo
Persona: Bride unsure about wood flowers, wants to see them first
Reason to buy: Try a free sample
Funnel stage: Top of funnel
Product: Raw 48 Flower Pack - No Bark
Lands on: Landing page

Why it should work. Wood flowers are an unfamiliar material for many brides, and a free sample removes the risk of buying blind.

Tests. Tests whether a sample offer is a stronger cold-traffic entry than a product page.

Sola Wood Flowers

Sponsored · Native 01 · Wedding Flowers To-Do

Flowers shouldn't be the item you put off.

We offer a Free Bridal Flower Consultation, so you can ask your questions before you buy anything. Bring your Luxe Velvet Bridal Bouquet idea, your colors and your doubts, and see where it lands.

Add flowers to your list, then tick it off.

Claim to confirm with brand: Confirm what the consultation covers

Notes

Wedding to-do: flowers, sorted

Ask about my bouquet colors
Free Bridal Flower Consultation
DIY kit or finished?
Free Flower Sample first

SOLAWOODFLOWERS.COM

Free Bridal Flower Consultation

Learn More

Format: Notes app over product photo
Persona: Overloaded bride who keeps postponing the flowers
Reason to buy: Free bridal consultation
Funnel stage: Middle of funnel
Product: Luxe Velvet Bridal Bouquet
Lands on: Landing page

Why it should work. A phone-notes layout looks like a real planning list and makes the consultation feel like a normal next step.

Tests. Tests whether a service offer works as a middle-funnel hook for brides who are still planning.

Sola Wood Flowers

Sponsored · Native 02 · Maid Of Honor Chat

Where did you get your bouquet?

That's the whole conversation we hope you have. Sola Wood Flowers has a 4.75 rating across 13,687 reviews, and the Luxe Terracotta Bridesmaid Bouquet comes as a DIY craft kit or finished, assembled.

Send this to your bridal party.

Maid of Honor

Where did you get your bouquet?

Sola Wood Flowers. 4.75 rating, 13,687 reviews.

Ordering mine today.

SOLAWOODFLOWERS.COM

4.75 rating, 13,687 reviews

Shop Bridesmaid

Format: Message thread with photo
Persona: Bridesmaid asked to match the bride's bouquet
Reason to buy: Rated by thousands
Funnel stage: Middle of funnel
Product: Luxe Terracotta Bridesmaid Bouquet
Lands on: Landing page

Why it should work. A chat thread looks like word of mouth, and the review count gives the sender's reply something solid to say.

Tests. Tests whether the review count lands better inside a conversation than as a plain stat.

Sola Wood Flowers

Sponsored · Native 03 · Poll Boutonniere Corsage

Small details, big decision: which first?

Better florals for less. Choose between a Groom's Pocket Boutonniere and a Simple Corsage, then build the small details of the day one piece at a time, in colors you pick for the Luxe Lavender kits.

Vote with your cart.

Boutonniere or corsage first?

Groom's Pocket BoutonniereSimple Corsage

SOLAWOODFLOWERS.COM

Boutonniere or corsage

Shop Boutonnieres

Format: Stories poll
Persona: Bride finishing the small wedding party details
Reason to buy: Better florals for less
Funnel stage: Top of funnel
Product: Luxe Lavender Groom's Pocket Boutonniere
Lands on: Landing page

Why it should work. A story poll invites a tap, and the two small products are an easy entry point to the range.

Tests. Tests whether small accessories open the funnel better than large bouquets.

Sola Wood Flowers

Sponsored · Native 04 · Camera Roll Sample

Camera roll, after the sample arrives.

Your camera roll after the Free Flower Sample shows up: a close-up of the color, a flower next to your fabric swatch, another next to a ruler. Raw bark or no bark, you see it before you plan.

Order the sample, take the photos.

RecentsSaturday
morningEdit

Camera roll: the sample arrives

SOLAWOODFLOWERS.COM

See the flowers up close

Get Free Sample

Format: Camera-roll share
Persona: Detail-minded bride comparing colors and sizes
Reason to buy: Try a free sample
Funnel stage: Top of funnel
Product: Raw 48 Flower Pack - Bark
Lands on: Landing page

Why it should work. A camera roll share shows the moment after the sample arrives, which makes the offer feel like an experience.

Tests. Tests a second sample creative against the full-bleed photo version.

Sola Wood Flowers

Sponsored · Native 05 · Cart Notes Free Shipping

Cart note: get over $149 and shipping is free.

FREE SHIPPING ON ORDERS $149+. Your cart shows how far you are, so add the Luxe Terracotta Wedding Arch Decor, the bouquets and the boutonnieres in one order and watch the total clear the line.

Check the total, then check out.

Notes

Cart note: shipping is free

Pick the arch decor
Add bouquets and boutonnieres
Check the cart total
FREE SHIPPING ON ORDERS $149+

SOLAWOODFLOWERS.COM

Free shipping on $149+ orders

Complete Your Order

Format: Notes app over product photo
Persona: Bride with a half-full cart who needs a nudge
Reason to buy: Free shipping threshold
Funnel stage: Bottom of funnel
Product: Luxe Terracotta Wedding Arch Decor
Lands on: Landing page

Why it should work. Customers who already have a cart need a reason to add items, and the threshold is a concrete one.

Tests. Tests whether a shipping threshold reminder lifts order size among retargeted visitors.

Sola Wood Flowers

Sponsored · Meme 01 · Drake Arch Decor

Wedding flowers, minus the overpaying.

Better florals for less. That's the idea behind the Luxe Lavender Wedding Arch Decor, a craft kit you can color to match your wedding. Build the arch yourself and spend the saved budget on the rest of the day.

Better florals, less spend.

Skip the overpaying

Drake Hotline Bling meme about Sola Wood Flowers

Overpaying for wedding flowers

Better florals for less.

SOLAWOODFLOWERS.COM

Better florals for less

Shop Wedding Arch

Format: Meme template, product swapped in
Persona: Budget-conscious bride building her own aisle
Reason to buy: Better florals for less
Funnel stage: Top of funnel
Product: Luxe Lavender Wedding Arch Decor
Lands on: Landing page

Why it should work. The brand's own tagline fits the approve box of this meme and sets up the value angle in one line.

Tests. Tests whether humor on the value message gets more clicks than the plain tagline.

Sola Wood Flowers

Sponsored · Meme 02 · Distracted Bride Scroll

Every bride, mid-scroll.

We get it: the scroll never ends. Sola Wood Flowers has a 4.75 rating across 13,687 reviews, so the Luxe Velvet Cascade Bouquet is a tab worth keeping open. Craft kit or finished, your choice.

Close the other tabs.

Eyes on the cascade bouquet

Distracted Boyfriend meme about Sola Wood Flowers

4.75 rating, 13,687 reviews

Me, still scrolling wedding flowers

Tab number nine of flower ideas

SOLAWOODFLOWERS.COM

Rated 4.75 by shoppers

Shop Cascade Bouquets

Format: Meme template, product swapped in
Persona: Bride deep in a wedding flower research spiral
Reason to buy: Rated by thousands
Funnel stage: Top of funnel
Product: Luxe Velvet Cascade Bouquet
Lands on: Landing page

Why it should work. Research overload is a shared experience for brides, and the meme gives the review count a light way in.

Tests. Tests whether proof delivered as humor beats the same proof delivered straight.

Sola Wood Flowers

Sponsored · Meme 03 · Two Buttons Centerpiece

The hardest choice on your wedding list.

For the Wild Style Luxe Lavender Centerpiece, the DIY selection comes as a craft kit and the build it for me selection comes as a finished product already assembled. Pick one and choose your colors.

Both buttons work.

Kit or finished? Choose.

Two Buttons meme about Sola Wood Flowers

DIY craft kit

Build it for me, finished

Me, choosing for the centerpiece

SOLAWOODFLOWERS.COM

Centerpiece: kit or finished

Shop Centerpieces

Format: Meme template, product swapped in
Persona: Bride torn between saving effort and saving money
Reason to buy: DIY craft kit
Funnel stage: Middle of funnel
Product: Wild Style Luxe Lavender Centerpiece
Lands on: Landing page

Why it should work. The two-button meme maps exactly onto the DIY or finished choice that every kit product offers.

Tests. Tests whether a humorous framing of the DIY versus finished choice raises click-through.

Sola Wood Flowers

Sponsored · Meme 04 · Brain Flower Research

Four levels of wedding flower research.

Start at Sola School and read What are Sola Wood Flowers? Then take the Free Bridal Flower Consultation and ask your questions before you order the Luxe Velvet Free Standing Florals (Pack of 2).

Level four is the one you want.

Level up your flower research

Expanding Brain meme about Sola Wood Flowers

Wonder what sola wood flowers are

Read What are Sola Wood Flowers?

Take the Free Bridal Flower Consultation

Pick your colors, plan the florals

SOLAWOODFLOWERS.COM

Learn, then plan

Start Here

Format: Meme template, product swapped in
Persona: Researching bride who reads everything before buying
Reason to buy: Free bridal consultation
Funnel stage: Middle of funnel
Product: Luxe Velvet Free Standing Florals (Pack of 2)
Lands on: Landing page

Why it should work. Four levels mirror the real path from learning to consultation to buying, using resources the store already has.

Tests. Tests whether education resources work as a middle-funnel hook.

Sola Wood Flowers

Sponsored · Meme 05 · Color Scheme Sign

Hot take: flowers should match your wedding.

You can choose colors to match your color scheme. Do it on the Luxe Terracotta Bridal Bouquet craft kit, from the DIY selection or the finished, assembled one.

Change our mind? Start with your colors.

Claim to confirm with brand: Confirm color choice applies to bouquet kits

Match the flowers to the wedding

Change My Mind meme about Sola Wood Flowers

Your wedding flowers should match your color scheme.

SOLAWOODFLOWERS.COM

Match your color scheme

Shop Bridal Bouquets

Format: Meme template, product swapped in
Persona: Bride with a fixed color palette and strong opinions
Reason to buy: Choose your colors
Funnel stage: Middle of funnel
Product: Luxe Terracotta Bridal Bouquet
Lands on: Landing page

Why it should work. A strong opinion on a sign gets attention, and color matching is the one promise the product copy actually makes.

Tests. Tests whether an opinionated meme draws more engagement than a neutral product post.

Sola Wood Flowers